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Academic Journal

Conference notes.

Subjects: *Marketing research; *Data analysis; *Conferences & conventionsBaker, Reg; Dobinson, Julian; Ellwood, Richard

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 2, p275-286. 12p. 2 Diagrams, 1 Chart.

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Academic Journal

Understanding online group buying intention: the roles of sense of virtual community and technology acceptance factors.

Subjects: *Internet forums; *Websites; *Internet marketing

  • Source: Total Quality Management & Business Excellence. Oct2011, Vol. 22 Issue 10, p1091-1104. 14p. 2 Diagrams, 6 Charts.

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Academic Journal

Network Exchange Patterns in Online Communities.

Subjects: *Computer networks; *Telecommunication; *Internet

  • Source: Organization Science. Nov/Dec2011, Vol. 22 Issue 6, p1464-1480. 17p. 2 Diagrams, 4 Charts, 1 Graph.

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Academic Journal

Knowledge Collaboration in Online Communities.

Subjects: *Organizational behavior; *Innovation management; *Organizational effectiveness

  • Source: Organization Science. Sep/Oct2011, Vol. 22 Issue 5, p1224-1239. 16p. 2 Diagrams.

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Academic Journal

'The Equalizer': Measuring and Explaining the Impact of Online Communities on Consumer Markets.

Subjects: *Internet; *Telecommunication; *Consumers

  • Source: Corporate Reputation Review. Winter2011, Vol. 13 Issue 4, p225-247. 23p. 4 Diagrams, 7 Charts.

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Academic Journal

Community relationship management and social media.

Subjects: *Customer relationship management; *Marketing research; *Public relations

  • Source: Journal of Database Marketing & Customer Strategy Management. Mar2011, Vol. 18 Issue 1, p31-38. 8p.

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  • 1-10 of  241 results for ""VIRTUAL communities""