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Academic Journal

Marketing.

Subjects: *Marketing; *Strategic planning; *International marketsDichter, Ernest

  • Source: International Executive. Fall1964, Vol. 6 Issue 4, p25-29. 5p.

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Academic Journal

Regularity of Reading.

Subjects: *Newspaper advertising; *Magazine advertising; *Readership

  • Source: Journal of Marketing Research (JMR). Aug1964, Vol. 1 Issue 3, p50-58. 9p.

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Academic Journal

The Blog Phenomenon and the Book Publishing Industry.

Subjects: *Blogs; *Electronic information resources; *Books & reading

  • Source: Publishing Research Quarterly. Summer2006, Vol. 22 Issue 2, p3-26. 24p.

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  • 1-10 of  47 results for ""BOOKS & reading""