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Academic Journal

An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities.

Subjects: *Consumers; Virtual communities; Social media

  • Source: Journal of Marketing Management. Sep2019, Vol. 35 Issue 11/12, p1047-1079. 33p. 1 Diagram, 9 Charts, 9 Graphs.

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Academic Journal

Digital Marketing Strategies Driven by Wellbeing in Virtual Communities: Literature Review.

Subjects: *Internet marketing; *Digital communications; Virtual communities

  • Source: Journal of Telecommunications & the Digital Economy. Sep2022, Vol. 10 Issue 3, p107-127. 21p.

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  • 1-10 of  109,574 results for ""VIRTUAL communities""