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Bloomsbury Goes Global with Marketing Plans.
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- Author(s): Deahl, Rachel
- Source:
Publishers Weekly. 8/19/2013, Vol. 260 Issue 33, p5-6. 2p. 1 Color Photograph.
- Additional Information
- Subject Terms:
- Abstract:
The article looks at publishing company Bloomsbury as of 2013, focusing on its marketing strategies. It discusses the company's effort to carry out unified, simultaneous global marketing campaigns for titles being published in English in several countries, describing the campaigns for the books "The Bone Season" by Samantha Shannon and "Crown of Midnight" by Sarah J. Maas.
