The Blog Phenomenon and the Book Publishing Industry.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
  • Additional Information
    • Abstract:
      Blogs have introduced a myriad of new voices to the channels of information exchange online. In fact, more blogs are created every day than there are books published in the United States each year. 1 The blogosphere is a massive conversation that's playing an increasing role in establishing trends, reporting news and opinion, and generating buzz. Publishers may view blogs as just another source of competition for readers. However, blogs have also created many new and important opportunities for publishers. Blogs allow publishers to monitor trends and "listen" to the conversations online about their books. Bloggers often act as filters for the information online, making it easier for agents and editors to identify the most interesting and unique new voices in the blogosphere. Blog-gers who wish to be authors offer publishers ready-made platforms and opportunities to publish into established audiences. Blogs allow publishers to access previously untapped communities of readers, create new readers, and access influential communicators and business people that spread information about books. Blogs are opening new, low-cost channels for book publicity and advertising as traditional media outlets are shutting them down. Book publishers are taking advantage of these opportunities and even launching their own blogs to connect and communicate with niche audiences that are deeply interested in their books. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Publishing Research Quarterly is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)