Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition.

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  • Additional Information
    • Author-Supplied Keywords:
      affect misattribution
      affective priming
      depth of processing
      ERPs
      medial‐frontal negativity
      working memory load
    • Abstract:
      Abstract: Prior research suggests that the affective priming effect denoting prime‐congruent evaluative judgments about neutral targets preceded by affective primes increases when the primes are processed less deeply. This has been taken as evidence for greater affect misattribution. However, no study so far has combined an experimental manipulation of the depth of prime processing with the benefits of ERPs. Forty‐seven participants made like/dislike responses about Korean ideographs following 800‐ms affective prime words while 64‐channel EEG was recorded. In a randomized within‐subject design, three levels of working‐memory load were applied specifically during prime processing. Affective priming was significant for all loads and even tended to decrease over loads, although efficiency of the load manipulation was confirmed by reduced amplitudes of posterior attention‐sensitive prime ERPs. Moreover, ERPs revealed greater explicit affective discrimination of the prime words as load increased, with strongest valence effects on central/centroparietal N400 and on the parietal/parietooccipital late positive complex under high load. This suggests that (a) participants by default tried to inhibit the processing of the prime's affect, and (b) inhibition more often failed under cognitive load, thus causing emotional breakthrough that resulted in a binding of affect to the prime and, hence, reduced affect misattribution to the target. As a correlate of affective priming in the target ERP, medial‐frontal negativity, a well‐established marker of (low) stimulus value, increased with increasing negative affect of the prime. Findings support implicit prime‐target affect transfer as a major source of affective priming, but also point to the role of strategic top‐down processes. [ABSTRACT FROM AUTHOR]
    • Abstract:
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    • Author Affiliations:
      1Department of Psychology, University of Bonn, Bonn, Germany
    • Full Text Word Count:
      13933
    • ISSN:
      0048-5772
    • Accession Number:
      10.1111/psyp.13009
    • Accession Number:
      128458794
  • Citations
    • ABNT:
      GIBBONS, H. et al. Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition. Psychophysiology, [s. l.], v. 55, n. 4, p. 1, 2018. DOI 10.1111/psyp.13009. Disponível em: http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=a9h&AN=128458794&authtype=ip,sso&custid=swtexas. Acesso em: 3 jul. 2020.
    • AMA:
      Gibbons H, Seib PL, Koppehele GJ, Schnuerch R. Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition. Psychophysiology. 2018;55(4):1. doi:10.1111/psyp.13009.
    • AMA11:
      Gibbons H, Seib PL, Koppehele GJ, Schnuerch R. Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition. Psychophysiology. 2018;55(4):1. doi:10.1111/psyp.13009
    • APA:
      Gibbons, H., Seib, P. L., Koppehele, G. J., & Schnuerch, R. (2018). Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition. Psychophysiology, 55(4), 1. https://doi.org/10.1111/psyp.13009
    • Chicago/Turabian: Author-Date:
      Gibbons, Henning, Pfeifer, Laura‐Effi Seib, Gossel, Judith Koppehele, and Robert Schnuerch. 2018. “Affective Priming and Cognitive Load: Event‐related Potentials Suggest an Interplay of Implicit Affect Misattribution and Strategic Inhibition.” Psychophysiology 55 (4): 1. doi:10.1111/psyp.13009.
    • Harvard:
      Gibbons, H. et al. (2018) ‘Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition’, Psychophysiology, 55(4), p. 1. doi: 10.1111/psyp.13009.
    • Harvard: Australian:
      Gibbons, H, Seib, PL, Koppehele, GJ & Schnuerch, R 2018, ‘Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition’, Psychophysiology, vol. 55, no. 4, p. 1, viewed 3 July 2020, .
    • MLA:
      Gibbons, Henning, et al. “Affective Priming and Cognitive Load: Event‐related Potentials Suggest an Interplay of Implicit Affect Misattribution and Strategic Inhibition.” Psychophysiology, vol. 55, no. 4, Apr. 2018, p. 1. EBSCOhost, doi:10.1111/psyp.13009.
    • Chicago/Turabian: Humanities:
      Gibbons, Henning, Pfeifer, Laura‐Effi Seib, Gossel, Judith Koppehele, and Robert Schnuerch. “Affective Priming and Cognitive Load: Event‐related Potentials Suggest an Interplay of Implicit Affect Misattribution and Strategic Inhibition.” Psychophysiology 55, no. 4 (April 2018): 1. doi:10.1111/psyp.13009.
    • Vancouver/ICMJE:
      Gibbons H, Seib PL, Koppehele GJ, Schnuerch R. Affective priming and cognitive load: Event‐related potentials suggest an interplay of implicit affect misattribution and strategic inhibition. Psychophysiology [Internet]. 2018 Apr [cited 2020 Jul 3];55(4):1. Available from: http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=a9h&AN=128458794&authtype=ip,sso&custid=swtexas